The astonishing growth of co-working and this is an area of the market that is evolving rapidly
The market has witnessed the astonishing growth of co-working and this is an area of the market that is evolving rapidly. Once the domain of small start-up companies, co-working is now a solution to the needs of larger occupiers or, in popular parlance, enterprises. Yet often what is missed in assessments of the co-working phenomenon is what we believe is its most important attribute. Co-working has shifted the supply of real estate from being product to service based. Space as a service is now also part of the lexicon of the London market. More importantly, it taps entirely into the needs of the modern occupier to be housed within well serviced space that creates a positive experience and a sense of community, with a level of service and attention that is consistent irrespective of the amount of space occupied. Co-working operators recognise the occupier as the customer and serve them accordingly with high quality service.
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